WileyDesign owner, Carol Wiley, has spent the majority of her career in graphic design and communications. With well over a hundred logo designs and a cache of branding solutions in her portfolio, she continues to serve her long-term clients and seek out the new!
Located in the Boulder area, Carol has owned WileyDesign since October 2005, operating a full-service creative studio specializing in business identity programs and marketing communications.
Her degree in Fine Arts and Communications from Southern Illinois University helped her build skills for a life-long graphic design career. Alongside her professional work, she enjoys setting aside time for personal art, using both watercolors and oils to capture the images that inspire her.
Nature as a Source of Inspiration
When she’s not in the studio, Carol finds inspiration in the great outdoors. Her love for nature fuels her involvement in environmental projects and studies. Certified as a Pollinator Advocate in the Boulder area, Carol is actively engaged in a permaculture course with Drylands Agroecology Research. She also collaborates with her neighbors to create a native pollinator habitat garden and conservation plans for shared community spaces.
When she’s not in the studio, Carol finds inspiration in the great outdoors. Her love for nature fuels her involvement in environmental projects and studies. Certified as a Pollinator Advocate in the Boulder area, Carol is actively engaged in a permaculture course with Drylands Agroecology Research. She also collaborates with her neighbors to create a native pollinator habitat garden and conservation plans for shared community spaces.
Career History
Before starting her own graphic design business, Carol was Manager of Corporate Design for the St. Louis footwear giant Caleres (previously Brown Shoe Company), maker of iconic brands such as Naturalizer, Famous Footwear, Dr. Scholl's, Life Stride, etc. During her tenure, she played a pivotal role in the company’s rebranding efforts, overseeing everything from global brand consistency to signage design, corporate advertising, websites, annual reports, and event organization.
Before starting her own graphic design business, Carol was Manager of Corporate Design for the St. Louis footwear giant Caleres (previously Brown Shoe Company), maker of iconic brands such as Naturalizer, Famous Footwear, Dr. Scholl's, Life Stride, etc. During her tenure, she played a pivotal role in the company’s rebranding efforts, overseeing everything from global brand consistency to signage design, corporate advertising, websites, annual reports, and event organization.
Photo credit: Evan Wiley, Motion Atlas Films